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emmanation

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Posts Tagged ‘feminism’

sexy sexy

Thursday, May 27th, 2010

I realize I’m a little behind the curve here, but what the hell is wrong with this commercial of a very sexy woman in her underwear?

http://www.youtube.com/watch?v=vvdU2xpgvdk

If you object to commercials with semi-naked women period, fine. Object away.  I’m sure you’ll hate this, for example:

http://www.youtube.com/watch?v=ZrsrM0DvzyE

However, if you (like the advertising decision makers at ABC) object to the Lane Bryant ad but not the Vicky’s Secret ad, I’m a little confused. Are plus size women somehow more naked than skinny women? I’ll admit there’s more of the Lane Bryant model (in places that I sometimes wish I had more), but there are like four women in the VS ad, so on a skin for skin ratio VS is definitely the worse offender. Plus, those women sort of look like they’re orgasming in waterfalls, and the LB woman is getting ready for a date (albeit a risque one). Are there other guidelines they’re using that I’m missing?

One of Lane Bryant’s supporters (not the company themselves, as far as I can tell) created this rebuttal ad:

I don’t necessarily think this is the right response. Body acceptance means all bodies, y’all – yes, sometimes skinny woman go to unhealthy lengths to be thin, but sometimes they don’t. Sometimes curvy women are sedentary and big eaters, and sometimes they aren’t. The whole book-cover-judger thing goes both ways, right?

speaking of skinny love

Sunday, January 18th, 2009

 

Model altered to appear 32 kg (70.4 lb)

Model altered to appear 32 kg (70.4 lb)

Ivonne Thein took pictures of models then used a computer to alter them so that they would appear as if they weighed 32 kilos. Her inspiration for this work of art was the ‘Pro-Ana‘ movement. I.e. in favor of anorexia, or websites and support groups devoted to the “lifestyle choice” that should be respected by doctors and family.

These pics are crazy. I can’t stop looking. I can only be glad these are digitally altered, if they were real women I would wonder if they at LEAST donated the organs they had removed. And possibly their calf and forearm muscles, if those are donatable.

70-lb-model-2These are direct quotes from pro-ana websites:

“Reward yourself, don’t punish. Punishment is not effective and will do more emotional harm than physical good. Calculate how much money you’re saving by not eating and add this up until you have enough to buy something you like (but not food). Or, put a penny (dollar, marble) in a jar for every small goal you keep and treat yourself with something (not food) once you reach a certain amount. Remember that these rewards will last longer and give more pleasure than food you would just eat, process, and discard. ”

“Food associations. Find something that makes you feel vaguely ill or unpleasant, get a picture of it, and put the picture beside your food. Switch pictures frequently and make sure to look at the pictures while you eat. After a while you may began to associate food itself with unpleasantness, which will make you less inclined to eat. ”

“Don’t raise suspicions. Once people realize what you’re doing, you’ll be watched and monitored and suspected. Start hiding your habits and practices before anyone even sees them. It’s much easier to keep people clueless than it is to fool people who know something’s going on. ”

Um… are you kidding me with this? I would like to form an intelligent retort, but I’m a little too pissed to do anything but growl (trick I learned from my pups).

Real Beauty

Tuesday, December 16th, 2008

Tuesday, March 06, 2007

So I’ve been impressed with Dove’s Real Beauty Campaign.  If you’re not familiar, the website is here.  They have a few different commercials.  The most recent shows beautiful women who have to be 50 plus, of different sizes and colors, naked, and says they’re too old for an anti-aging ad.  At the end it says ‘we’re not anti-age, we’re pro-age’ or something to that effect.
Previous commercials have shown younger women of various sizes and colors looking and feeling good.  It’s a great series of ads, it really is, and I just read women are approving by buying more – Dove’s sales have gone up consistently since the campaign began.

So…. here’s my problem.  Dove is a brand of Unilever.  Know what other brands Unilever has?  Ultra Slimfast, for one. Ha.  But the one that really slays me? Axe – the body spray?  Those ads are among the most misogynistic on television right now.  They feature stick thin women, frequently foreign or underage, losing control and dropping their clothes after one sniff of the body spray.  The same company that shows strong, gorgeous, confident women on one channel is showing us as undersized and incapable of speech and self control on another.

I’m not impressed anymore.

 

 

London and body image

Tuesday, December 16th, 2008

Friday, January 26, 2007

 

 

 

Madrid and Milan both took a stand on model’s body images.  They banned any models who possess a BMI of less than 18, because 18 is the lowest number that is still considered healthy.  And 18 is thiiiiinnnn – you’d have to be 125 pounds at 5’9″.  But still, congratulations to those two countries, arguably fashion capitols of the world, for making a move.
America refused to follow in their footsteps.  “It is important as a fashion industry to show our interest and see what we can do because we are in a business of image.  But I feel like we should promote health as a part of beauty rather than setting rules” (president of the American designers council).  They did set some rules – girls under 18 are now supposed to go to fittings during daylight hours, for example.  Yes, because women with smaller bags under their eyes and a BMI of 16 are the very definition of health.
But London – the wusses.  They just announced that they’re cracking down.  They’re asking designers to only use healthy models.  Mmm hmm, that’s the master plan.  “Hey, guys?  Don’t use anyone who has, like, an eating disorder, k?”  Brilliant.